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Motivators' Kimberly Laffer Achieves Industry Certification

Motivators Inc. Director of Strategic Development, Kimberly Laffer, has been certified as an advertising specialist by Promotional Products Association International.

WESTBURY, N.Y., March 13, 2012--Westbury-based Motivators Inc. is proud to announce that its Director of Strategic Development, Kimberly Laffer, has achieved the certification of Certified Advertising Specialist (CAS). The CAS accreditation, administered by Promotional Products Association International (PPAI), is one of the industry's most principal professional titles, and designates Laffer as a leader within her field.

Laffer earned the certification by diligently studying the ins and outs of the promotional products industry. She has shown surpassing knowledge related to marketing programs, best practices, the importance of supplier-distributor relationships, the basics of product safety, and ethics and morality in business. The achievement displays Laffer's dedication to both professional quality and consistent personal growth.

Professionals within the promotional products industry who hold a PPAI certification are looked at as industry leaders and innovators. Laffer is honored to join the ranks of individuals who have also received a PPAI certification: "I have so much respect for PPAI and all they have done for our industry throughout the years. Working towards earning my CAS was such a wonderful learning experience for me and has helped me to understand the inner workings of what goes into both the distributor and supplier sides of the business," she said. "I'm excited to take this knowledge and put it into practice as I continue to grow with Motivators Inc."

Contact: Brandon Berte, 516-735-9600, b.berte@motivators.com

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