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Motivators Promotional Products is founded

1995 is launched

2003 is re-launched as a secure, full-service,
e-commerce web site

Motivators relocates to Westbury, NY

Motivators is recognized by Inc.® as one of America's Fastest Growing Private Companies

iPhone App released

Motivators Celebrates 35 Years

Established 1979 and still going strong


Established in 1979,Motivators Promotional Products has grown to be a leader in the Promotional Products Industry. While the company boasts a full service e-commerce enabled website with over 55,000 Promotional Products available for purchase, Motivators had to work hard to reach their impressive stature.

CEO Ken Laffer started Motivators after spending years in the Men’s shirt business. The company started out selling ballpoint pens, bumper stickers, and calendars, before they realized: “Motivators doesn’t just sell pens or bumper stickers…they sell Targeted Advertising.” At this point, Motivators continued to develop their business model by giving their clients a chance to focus on using the targeted medium to reach their customers. By practicing the maxim, “Quality, Reliability, and Service”, Motivators gradually blossomed into a thriving enterprise that helped their clients successfully achieve several goals including:

  • Launching a new product or service
  • Re-branding an old product or service
  • Delivering better traffic to booths at trade shows
  • Developing recognition and reward programs for employees
  • Providing service awards and incentive programs for salespeople
  • Creating company stores online so employees and clients can purchase their company’s branded Promotional items
  • Offering custom corporate gifts
  • By 1995, Motivators launched their online portal The site began with a relationship database for the company to build positive rapport with clients, and provide answers to any questions they might have about a particular product. The site gradually developed a solid base, and endured various renovations and improvements until it became fully e-commerce in 2003.

    Today, is one of the top e-commerce portals in the Promotional Products Industry, maintaining their unmatched Quality and Service, and continuing to remain on the cutting edge of technology. Motivators continues to pursue social media as a way to engage and inform clients of new products, specials, and trends. This helps our clients make an informed decision when purchasing Promotional Products. Motivators stands behind the Promotional Products it sells online, and will continue to operate by its core principles in the future.